Senheng Digital Journey - The Game, The Rule, The Way Forward For Business In Digital Economy

COVID-19 is a wake-up call for businesses, prompting companies to accelerate their pace of transformation and grasp the opportunities brought by the digital economy. The pandemic highlights the importance of digitalisation. If companies want to break through the crisis and rebound after the epidemic, digitalisation is an inevitable way.

Over the last few months, we’ve seen years-long digital transformation roadmaps compressed into days and weeks in order to adapt to the new normal as a result of COVID-19. Senheng’s “Digital Journey” can definitely shed some lights on the digitalisation journey that will help businesses drive positive outcomes while delivering decisive advances in customer experience, operational efficiency and competitive edge.

With this book, we hope to:

• Encourage SMEs to embark on their journey of digitalisation
• Using Senheng as a successful case study of digital transformation
• Illustrate a full picture of digital transformation solutions
• Provide an idea about both full and partial digital transformation solutions

What's inside

Chapter 1: eCommerce Solutions & Operations

Chapter 2: CRM Restructure

Chapter 3: Seamless and Digitalised Inventory Management

Chapter 4: Data Technology: Business Data Analytics

Chapter 5: Marketing Automation

Chapter 6: Telemarketing Automation

Chapter 7: Breaking through the “Last-Mile” Battle and Transforming it into a Customer-Centric Fulfilment

Chapter 8: Digitalised Human Resource Management